2012 // PRODUCER
When the City of Helsinki was elected ‘World Design Capital‘ for 2012, they wanted to help attract attention to Helsinki as a design center by spreading the word about the importance of design.
Design is all around us. It defines the chair you sit on, the lighting in your room and the height of your screen relative to your eyes.
To enable the public to explore the relationship between good and bad design, how about letting them control these design aspects, to find out what works and what doesn’t? This idea came to life, literally, with the interactive popup café Kauko. A seemingly normal café serving normal coffee, but with an important twist: its furniture, service and atmosphere can be remotely controlled via a website or mobile interface in real time. (Kauko is Finnish for “remote control”.)
Kauko initially launched at Helsinki’s biggest mall Forum, and then toured around Finland.
Watch the story here.